Welcome to Rad CreativeRad SaaS Product Videos for Real ROI
We're a founder-led micro-studio, so there's no agency overhead.As specialized motion + video experts, we build high-converting assets to keep attention and drive clicks.
Trusted by SaaS Teams Across Disciplines: From Product, to Marketing, and even Customer Success.
Tired of wasted ad spend and low CTRs?
We’ll partner with you to develop your own High-Converting Motion Assets. Our specialized skills in strategic 2D motion design help solve the B2B marketing problem of underperforming creative.
We transform static ad creative into high-performance video assets that guarantee higher conversion rates. Our framework makes your product value impossible to ignore in crowded social media feeds.
For instance, our targeted ad campaign for Bamboo Rose generated a 21% lift in Click-Through Rate (CTR), driving immediate traffic and accelerating their sales cycle.
Our Results:
Bamboo Rose Product Ad+21%
Lift in Click-Through-Rate
In a targeted social ad campaign
Challenge: Static ads were underperforming for the ROI
Solution: More engaging, conceptual motion adsBuilt a rad feature that goes unused?
We specialize in strategic video and motion, applying our Performance Framework to solve expensive challenges in SaaS: user friction and slow feature adoption.
Our content transforms complex product flows into crystal-clear assets that accelerate adoption and reduce support ticket volume.
Explosive Results: Our partnership with Shortcut created an asset that achieved an 85% engagement rate—a 26% point lift over their previous low-performing videos—correlating to operational savings and increased adoption.
Our Results:
Shortcut Product Education Videos+26%
Lift in Engagement Rate
On product video content
Challenge: Low adoption on new feature releasesSolution: Clearly animated feature tutorialsOur 5-Step Performance Framework
01. KPI Alignment & Strategy
We move past brand guidelines to define the specific KPIs (e.g., Adoption or CTR) and success metrics based on operational savings and revenue goals.
02. Conversion-Focused Scripting
We develop a precise, solution-driven script focused on user pain points and clear CTAs. The goal is maximum retention and zero ambiguity.
03. Product-Specific Style Frames
Key frames are finalized to create an aesthetic that is clean, trustworthy, and native to the product's UI/UX, reducing cognitive friction for the end-user.
04. Wireframe Storyboarding & Flow Mapping
We map the video flow frame-by-frame, ensuring the visual narrative supports the user journey and guides them smoothly to the product's "Aha!" moment.
05. Performance Animation & Final Delivery
Strategic motion, transitions, and effects are added alongside professional audio (VO, SFX). We deliver a final, high-performance asset ready for deployment and measured ROI.
Rad Reviews:
-
![Dana Brown: a woman with long brown hair smiling, wearing a black blazer, against a light beige background.]()
“Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content.”
Dana Brown, Head of Marketing @ Shortcut
-
![Sush Koka: A woman with long dark hair, glasses, and a light-colored top, smiling against a light background.]()
“Working with Richie on tutorials, onboarding, and product videos was a great experience - he brings fresh ideas and a true focus on the user.”
Sush Koka, Director of Product Marketing @ ContractPodAi
-
![Kerrie Luginbill: A woman with shoulder-length wavy hair smiling, wearing a light-colored blazer over a white top, against a cream-colored background.]()
“Rad Creative has been very easy to work with. Rich takes feedback, adapts quickly, and puts real thought and effort into every piece of content. I’d absolutely recommend them to anyone outsourcing creative work.”
Kerrie Luginbill, Chief Growth Officer @ OTM
-
![A young woman with long brown hair smiling, wearing a gray jacket, sitting with a yellow background.]()
"Richie is a great strategic partner. He helped us identify winning video formats using motion design and V.O. that consistently drove excellent CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli, Head of Demand Generation @ Bamboo Rose
Ready to turn motion into metrics?
Let's review your current engagement and conversion rates. Then, we’ll talk about how to build strategic motion assets that guarantee measurable ROI and drive real business outcomes from day one.
FAQs
-
We specialize in creating the following six strategic video assets to achieve key outcomes:
Product Demo Videos: Simple, engaging presentations that quickly establish your value proposition and business solution in 60-90 seconds.
Video Ads: High-performance motion assets designed to instantly grab attention, drive conversions, and maximize the return on your ad investment.
Onboarding/Walkthrough Videos: Content that ensures a smooth, positive experience from the very first interaction, helping customers get started quickly and easily.
Explainer Videos: Strategic videos that clearly show your audience how your product solves a high-value customer problem, driving awareness and excitement.
App/UI Videos: Engaging, easy-to-follow demonstrations of core features that help users quickly see your value and how it improves their experience.
Feature Update Videos: Showcase new features with clear, animated guides designed for immediate feature adoption to maximize subscription value
-
Our projects are designed for strategic commitment and measurable ROI, with investments generally ranging from $1,000 to $10,000 per project.
Our Minimum Project Commitment starts at $1,000.
This threshold ensures we can apply our Performance Framework effectively. It does not buy a single, one-off asset; rather, it secures a strategic partnership that often includes:
Marketing Focus: A high converting ad with slight variations (e.g., 2-3 ads) for A/B testing, designed to guarantee a lift in CTR.
Adoption Focus: A targeted series of short onboarding clips designed to drive feature adoption.
The high-end investment (around $10,000) is typically reserved for comprehensive projects, such as an entire multi-video onboarding series or a full product launch campaign that requires complex custom animation and deep strategic consultation.
-
Most video agencies focus on delivering a final video (a single transaction). We operate as a strategic, founder-led partner.
Our difference lies in our commitment to measurable results:
Results-First Framework: We deeply embed our 'Performance Framework' to drive measurable business outcomes. We don't just produce videos; we build a strategic solution that helps users immediately see your value, which drives adoption, boosts engagement, and directly improves long-term revenue.
Founder-Led Efficiency: As a micro-studio, you gain direct access to the Head of Creative Strategy (the Founder). This means faster communication, greater accountability, and the ability to pivot quickly, all without the agency overhead or layers of account managers.
Scalable Assets: We develop our videos to become a scalable growth asset designed to influence a key metric, ensuring you turn motion into metrics.
