Accelerate Time-to-Value with Strategic Video.

Your product is valuable. We make that value impossible to ignore.

Rad Creative builds strategic video content, from in-app guides to help center explainers, that gets users to see your value faster, even if the UI isn’t perfect.

Trusted by SaaS Teams Across Disciplines: From Product Marketing to Customer Success.
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More than just video. Measurable impact.

We don't just create videos. We build strategic video content that directly solves your biggest business challenges.

Our 'Designed for Adoption' framework is built to accelerate time-to-value (TTV), getting new users to their first 'aha!' moment faster and reducing the need for costly, manual support. Our partnership with Backbone resulted in a 50% faster onboarding time, a quantifiable win that also led to less churn and fewer support tickets.

Our Results:

Backbone PLM Onboarding Launch

50%

Faster Onboarding Time

Challenge: A manual, lengthy onboarding process
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Solution: Strategic Video Onboarding Series

Tired of manual onboarding & unnoticed launches?

We create strategic, reusable video assets that work smarter, not harder. Our strategic SaaS product videos solve that by making your product’s value impossible to ignore. We'll show your users why it matters, not just how it works, solving problems where they happen.

  • Product Marketing: Use product explainers to clarify value and accelerate your sales cycle.

  • Onboarding Emails: Guide new users to their first "aha!" moment with engaging video sequences.

  • In-app Guides: Drive real-time feature adoption and engagement with videos embedded directly in your UI.

  • Help Center: Transform clunky documentation into clear video guides that reduce support tickets.

Our Results:

Bamboo Rose Product Suite Explainer

70%

Avg. Engagement Rate

Across 7+ Product Videos

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Challenge: Sales was bogged down by complex data sheets.
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Solution: Concise explainer video series

Boost Feature Adoption

We focus on real-world use cases, not just UI clicks. This helps users understand the value of a feature and adopt it immediately.

This is the core of our "Designed for Adoption" framework.

Faster Onboard, Fewer Tickets

Our onboarding videos guide users to their first win, reducing setup friction and freeing up your CS team from repetitive questions.

The result: faster Time-to-Value (TTV).

Strategic Across the Journey

Every video we create is a multi-purpose tool.

Our content is built to work seamlessly across your help center, onboarding emails, and in-app guides, maximizing your reach and ROI.

Rad Reviews:

  • Dana Brown: a woman with long brown hair smiling, wearing a black blazer, against a light beige background.

    “Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content.”

    Dana Brown, Head of Marketing @ Shortcut

  • Sush Koka: A woman with long dark hair, glasses, and a light-colored top, smiling against a light background.

    “Working with Richie on tutorials, onboarding, and product videos was a great experience - he brings fresh ideas and a true focus on the user.”

    Sush Koka, Ex-Director of Product Marketing @ Bamboo Rose

  • Kerrie Luginbill: A woman with shoulder-length wavy hair smiling, wearing a light-colored blazer over a white top, against a cream-colored background.

    “Rad Creative has been very easy to work with. Rich takes feedback, adapts quickly, and puts real thought and effort into every piece of content. I’d absolutely recommend them to anyone outsourcing creative work.”

    Kerrie Luginbill, Chief Growth Officer @ OTM

Ready to turn complexity into adoption?

We build strategic video content that guides your users to their first "aha!" moment, driving real business outcomes from day one.

Our "Designed for Adoption" Framework

Most videos teach users how to click. We teach them why they should.

Our framework is a strategic process for creating video content that goes beyond simple tutorials. We partner with B2B SaaS teams to build educational content that helps users find their first win faster, accelerating Time-to-Value (TTV) and driving feature adoption.

Our process is grounded in the belief that an educated user is a happy user. By focusing on tangible business outcomes, we turn a single video into a scalable growth asset for your entire organization.

FAQs

  • We specialize in strategic video content for B2B SaaS, including onboarding video series, feature adoption explainers, and help center video guides. Every project is built on our 'Designed for Adoption' framework, incorporating motion design to bring your product's UI to life and guide users to their first win.

  • Our SaaS video production process is grounded in strategy. It begins with a deep dive to understand your business goals—whether that's accelerating Time-to-Value or reducing churn. We then handle everything, from scripting and storyboarding to final motion design and delivery. You don't just get a video; you get a solution built to drive user adoption and engagement.

  • Not at all.

    We specialize in working with your existing assets, like raw product recordings and brand guidelines. We're like a fractional content partner. Meaning we handle all the production details: from custom screen captures to motion graphics, to build high-impact videos.

  • Most video agencies focus on a single transaction: delivering a final video. We operate as a strategic partner, deeply embedding our "Designed for Adoption" framework into your product to drive measurable business outcomes.

    We don't just produce videos; we build a solution to accelerate Time-to-Value (TTV) and drive user adoption, which ultimately helps to reduce churn and support tickets. It's about turning a single video into a scalable growth asset.