Hey there.
We make B2B SaaS videos. Then we prove they work.

Hey there.
We make B2B SaaS videos. Then we prove they work.

Book a call with the founder

Motion graphic product videos for founders and marketing teams at growing B2B SaaS companies.

Strategic brief before production. Deployment strategy + 30-day ROI check-in after. Every project.

Founder-led. No agency markup. Direct line to the person doing the work.

Motion graphic product videos for founders and marketing teams at growing B2B SaaS companies.

Strategic brief before production. Deployment strategy + 30-day ROI check-in after. Every project.

Founder-led. No agency markup. Direct line to the person doing the work.

Our Work (& Results)

'25 - Present

Bamboo Rose

+59% ⬆️ YoY Meetings Booked

2025

Event Reel

Bamboo Rose

+59% ⬆️ YoY Meetings Booked

2025

Event Reel

Shortcut

+26% ⬆️ Engagement

2025

Onboarding Video

Shortcut

+26% ⬆️ Engagement

2025

Onboarding Video

Fello.ai

+11% ⬆️ Sign Ups

2025

Explainer Video

Fello.ai

+11% ⬆️ Sign Ups

2025

Explainer Video

Bamboo Rose

+21% ⬆️ CTR

2025

Video Ad

Bamboo Rose

+21% ⬆️ CTR

2025

Video Ad

Our Work (& Results)

'25 - Present

Bamboo Rose

+59% ⬆️ YoY Meetings Booked

2025

Event Reel

Shortcut

+26% ⬆️ Engagement

2025

Onboarding Video

Fello.ai

+11% ⬆️ Sign Ups

2025

Explainer Video

Bamboo Rose

+21% ⬆️ CTR

2025

Video Ad

[01] Who we are

A founder-led studio that only works with SaaS teams, and we only ship work we can measure.

I'm Richie, and I run Rad Creative — a marketer first, designer second. Depending on the project I bring in a small network of specialist collaborators, but every engagement runs through me.

A founder-led studio that only works with SaaS teams, and we only ship work we can measure.

I'm Richie, and I run Rad Creative — a marketer first, designer second. Depending on the project I bring in a small network of specialist collaborators, but every engagement runs through me.

[02] Services

Every service starts with strategy. Because a video that looks great but doesn't perform isn't worth making.

Video Ads

Stop the scroll. Lower your CPL. A/B tested on every build.

Video Ads

Stop the scroll. Lower your CPL. A/B tested on every build.

Onboarding

Get users to their first win faster - and keep them there.

Onboarding

Get users to their first win faster - and keep them there.

Launch Videos

Drive sign-ups and demos while the excitement is still live.

Launch Videos

Drive sign-ups and demos while the excitement is still live.

Product Demos

Show your product in action without needing to get on a call.

Product Demos

Show your product in action without needing to get on a call.

Explainer Videos

Make complex products' value clear, and impossible to misunderstand.

Explainer Videos

Make complex products' value clear, and impossible to misunderstand.

Event + Conference Reels

Stop the scroll before the show. Stop the foot traffic at the booth.

Event + Conference Reels

Stop the scroll before the show. Stop the foot traffic at the booth.

"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."

Dana Brown

Ex-Head of Marketing @ Shortcut

"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."

Dana Brown

Head of Demand Generation @ Bamboo Rose

Free Resource

A free brief template used by SaaS teams worldwide, whether they work with us or anyone else.

A free brief template used by SaaS teams: Whether they work with us or anyone else.

No Gate: just a brief to get more out of any product video. Use it and you'll have fewer revisions, faster turnaround, and a video that does its job.

No Gate: just a brief to get more out of any product video. Use it for fewer revisions, faster turnaround, and a video that does its job.

Download the Brief (PDF)

[03] How We Work

From brief to delivery, here's what working with Rad Creative looks like.

Four checkpoints. Feedback consolidated at every stage before production moves forward.

Kickoff + Strategy

(50% deposit required) Goals, audience, creative direction, and deployment strategy locked in. Everything lives in a shared Google Doc from here.

Kickoff + Strategy

(50% deposit required) Goals, audience, creative direction, and deployment strategy locked in. Everything lives in a shared Google Doc from here.

Style Frames, Script + Music

Visual direction, copy, and tone approved before storyboarding begins.

Style Frames, Script + Music

Visual direction, copy, and tone approved before storyboarding begins.

Storyboard + Animation Test

Full storyboard plus a 10-second animated sample — see how it moves, not just how it looks.

Storyboard + Animation Test

Full storyboard plus a 10-second animated sample — see how it moves, not just how it looks.

First Cut + Revisions

(50% final invoice due on approval) Two revision rounds via Frame.io. Final assets and deployment plan delivered via Google Drive on payment.

First Cut + Revisions

(50% final invoice due on approval) Two revision rounds via Frame.io. Final assets and deployment plan delivered via Google Drive on payment.

One kickoff call to align on everything. All feedback from there happens async — Frame.io for video, Google Doc for everything else. Feedback deadlines are set at kickoff to keep your delivery date on track. Additional revisions available at an hourly rate.

"Rad Creative is a great strategic partner. Richie and his team helped us identify winning video formats using motion design and V.O. that consistently drove +20% increases CTRs. We're now confidently scaling our video strategy."

Elizabeth Damioli

Head of Demand Generation @ Bamboo Rose

Elizabeth Damioli

Head of Demand Generation @ Bamboo Rose

[04] Pricing

Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.

Whether you need one high-impact video or a steady stream of content, there's a clear place to start.

Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.

Whether you need one high-impact video or a steady stream of content, there's a clear place to start.

Quick Win

$3500

/video

One fully produced motion graphic video — built from scratch, strategically briefed, ready to perform.

Get in touch

Features included:

1 Video, 20-45s
Brief + Deployment Plan
Music + Sound Design
1 Format (ex. 16:9)
Delivered in 4 Weeks

Product Showcase

$6500

/video

A definitive product video — built to convert on your site, and in the field.

Get in touch

Features included:

1 Video, 60-90s
Everything from "Quick Win" + Voiceover
A/B Variants
2 Formats (ex. 16:9 + 9:16)
Delivered in 5 weeks

Rad Partner (Monthly Retainer)

Best Value

$5500

/month

Your embedded motion + video team. Two videos a month, delivered consistently, priority scheduling.

Get in touch

Features included:

1 x 60s Video + 1 x 20s Video Per Month
Monthly Brief + Deployment Plan
2 Formats Per Video (16:9 + 1:1)
A/B Variants for Each Video
Monthly Strategy + Performance Call
3 Month Minimum, Cancel Anytime After
Delivered on a Monthly Rolling Schedule

Rad Partner

Best Value

$5500

/month

Your embedded motion + video team. Two videos a month, delivered consistently, priority scheduling.

Get in touch

Features included:

1 x 60s Video + 1 x 20s Video Per Month
Monthly Brief + Deployment Plan
2 Formats Per Video (16:9 + 1:1)
A/B Variants for Each Video
Monthly Strategy + Performance Call
3 Month Minimum, Cancel Anytime After
Delivered on a Monthly Rolling Schedule

One feedback round per checkpoint — all async. Two revision rounds included at delivery. Feedback deadlines set at kickoff. Additional rounds at an hourly rate. 50% deposit required before kickoff — final assets delivered on receipt of second invoice.

Hey there. We make B2B SaaS videos. Then we prove they work.

Hey there. We make B2B SaaS videos. Then we prove they work.

Our Work (& Results)

Our Work (& Results)

A founder-led studio that only works with SaaS teams, and we only ship work we can measure.

A founder-led studio that only works with SaaS teams, and we only ship work we can measure.

Every service starts with strategy. Because a video that looks great but doesn't perform isn't worth making.

Every service starts with strategy. Because a video that looks great but doesn't perform isn't worth making.

A free brief template used by SaaS teams worldwide, whether they work with us or anyone else.

A free brief template used by SaaS teams: Whether they work with us or anyone else.

From brief to delivery, here's what working with Rad Creative looks like.

Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.

Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.

Quick Win

/video

Features included:

Product Showcase

/video

Features included:

Rad Partner (Monthly Retainer)

$5500

/month

Features included:

Rad Partner

$5500

/month

Features included:

Hey there.
We make B2B SaaS videos. Then we prove they work.

Hey there.
We make B2B SaaS videos. Then we prove they work.