Hola! We're
a motion studio for SaaS brands who need performance.
Hola!
We're a motion studio for SaaS brands who need performance.
Motion graphics + video for founders and marketing teams at growing B2B SaaS companies, built to perform, not just to look good.
Every project starts with a strategic brief and ends with a deployment plan. That way, we can easily measure results for you.
Founder-led. No agency mark-up. Direct access to the people actually doing the work.
Motion graphics + video for founders and marketing teams at growing B2B SaaS companies, built to perform, not just to look good.
Every project starts with a strategic brief and ends with a deployment plan. That way, we can easily measure results for you.
Founder-led. No agency mark-up. Direct access to the people actually doing the work.
Our Work (& Results)
'25 - Present
Our Work (& Results)
'25 - Present
[01] Who we are
A founder-led studio that only works with SaaS teams, and we only ship work we can measure.
I'm Richie, and I run Rad Creative — a marketer first, designer second. Depending on the project I bring in a small network of specialist collaborators, but every engagement runs through me.
A founder-led studio that only works with SaaS teams, and we only ship work we can measure.
I'm Richie, and I run Rad Creative — a marketer first, designer second. Depending on the project I bring in a small network of specialist collaborators, but every engagement runs through me.
[02] Services
Motion design in whatever format your product needs. Built around a goal, not just a brief.
Motion design in whatever format your product needs. Built around a goal, not just a brief.
Video Ads
Stop the scroll. Lower your CPL. A/B tested on every build.
Video Ads
Stop the scroll. Lower your CPL. A/B tested on every build.
Onboarding
Get users to their first win faster - and keep them there.
Onboarding
Get users to their first win faster - and keep them there.
Launch Videos
Drive sign-ups and demos while the excitement is still live.
Launch Videos
Drive sign-ups and demos while the excitement is still live.
Product Demos
Show your product in action without needing to get on a call.
Product Demos
Show your product in action without needing to get on a call.
Explainer Videos
Make complex products' value clear, and impossible to misunderstand.
Explainer Videos
Make complex products' value clear, and impossible to misunderstand.
Event + Conference Reels
Stop the scroll before the show. Stop the foot traffic at the booth.
Event + Conference Reels
Stop the scroll before the show. Stop the foot traffic at the booth.
GIFs, Lotties, + Web Loops
Bring your product page to life without a full video production.
GIFs, Lotties, + Web Loops
Bring your product page to life without a full video production.
Logo + brand Motion
Motion identity for your brand across every touchpoint.
Logo + brand Motion
Motion identity for your brand across every touchpoint.
"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."
Dana Brown
Ex-Head of Marketing @ Shortcut
"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."
Dana Brown
Head of Demand Generation @ Bamboo Rose
Free Resource
A free product video brief template to help SaaS teams worldwide.
A free brief template used by SaaS teams: Whether they work with us or anyone else.
No Gate: just a brief to get more out of any product video. Use it and you'll have fewer revisions, faster turnaround, and a video that does its job.
No Gate: just a brief to get more out of any product video. Use it for fewer revisions, faster turnaround, and a video that does its job.
[03] How We Work
From brief to delivery, here's what working with Rad Creative looks like.
The same structured process applies whether we're making a five-second GIF or a ninety-second product video. Scope changes. Standards don't.
Kickoff + Strategy
Goals, audience, direction, and strategy locked in. Everything lives in a shared collab doc from here.
Kickoff + Strategy
Goals, audience, direction, and strategy locked in. Everything lives in a shared collab doc from here.
Style Frames, Script + Music
Visual direction, copy, and tone approved before storyboarding begins.
Style Frames, Script + Music
Visual direction, copy, and tone approved before storyboarding begins.
Storyboard + Animation Test
See samples before full production begins. Check out how things move before we commit to the full build.
Storyboard + Animation Test
See samples before full production begins. Check out how things move before we commit to the full build.
First Cut + Revisions
Revision rounds via Frame.io. Final assets delivered via Google Drive.
First Cut + Revisions
Revision rounds via Frame.io. Final assets delivered via Google Drive.
"Rad Creative is a great strategic partner. Richie and his team helped us identify winning video formats using motion design and V.O. that consistently drove +20% increases CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli
Head of Demand Generation @ Bamboo Rose
"Rad Creative is a great strategic partner. Richie and his team helped us identify winning video formats using motion design and V.O. that consistently drove +20% increases CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli
Head of Demand Generation @ Bamboo Rose
[04] Pricing
Most studios deliver a file and disappear. We deliver and measure the performance for you.
All projects are scoped to your specific needs. Whether you need a single asset or ongoing motion content, here's how we work together.
Most studios deliver a file and disappear. We deliver and measure the performance for you.
All projects are scoped to your specific needs. Whether you need a single asset or ongoing motion content, here's how we work together.
Short Form Assets
$999
Starting at
Quick, polished motion assets — no full production required.
Includes:
Product GIFs + Lotties
Logo animations
Web loops
Social Clips
Lower thirds + Brand motion elements
Produced Video
$1999
Starting at
A strategic video built to convert — briefed, produced, and measured.
Includes:
Explainer videos
Product demos
Video ads
Launch videos
Event + Conference content
Motion Retainer
Best Value
$2999
Starting at
Your embedded motion team — consistent output across whatever formats you need.
Includes:
Ongoing video + motion content
Monthly strategy session
Priority scheduling
A mix of assets based on your priorities
A dedicated designer to be your brand expert
Scope renegotiated quarterly as your needs evolve
3-month minimum, cancel anytime after
Rad Partner
Best Value
$2999
/month
Your embedded motion team — consistent output across whatever formats you need.
Features included:
Ongoing video + motion content
Monthly strategy session
Priority scheduling
A mix of assets based on your priorities
A dedicated designer to be your brand expert
Scope renegotiated quarterly as your needs evolve
3-month minimum, cancel anytime after
Every project includes a deployment plan. Produced videos and retainers include a 30-day ROI check-in.