Howdy. We
make SaaS product videos. Then we prove they work.
Howdy.
We make SaaS product videos. Then we prove they work.
We build strategic motion graphic videos for SaaS teams - with a strategic brief before production and a deployment strategy + 30-day ROI check-in after.
So the video is built right and used right.
Built for SaaS founders and marketing teams at growing software companies.
We build strategic motion graphic videos for SaaS teams - with a strategic brief before production and a deployment strategy + 30-day ROI check-in after.
So the video is built right and used right.
Built for SaaS founders and marketing teams at growing software companies.
Our Work (& Results)
'25 - Present
Our Work (& Results)
'25 - Present
[01] Who we are
A founder-led studio that only works with SaaS teams — and we only ship work we can measure.
I'm Richie, and I run Rad Creative. Depending on the project, I bring in a small network of specialist collaborators — but every engagement runs through me.
You'll always have a direct line to the person responsible for your results, never an account manager.
A founder-led studio that only works with SaaS teams — and we only ship work we can measure.
I'm Richie, and I run Rad Creative. Depending on the project, I bring in a small network of specialist collaborators — but every engagement runs through me.
You'll always have a direct line to the person responsible for your results, never an account manager.
[02] Services
Every service starts with strategy. Because a video that looks great but doesn't perform isn't worth making.
Every service starts with strategy. Because a video that looks great but doesn't perform isn't worth making.
Explainer Videos
Make complex products impossible to misunderstand
Explainer Videos
Make complex products impossible to misunderstand
Product Demos
Show your product in action without needing to get on a call.
Product Demos
Show your product in action without needing to get on a call.
Video Ads
Stop the scroll. Lower your CPL. A/B tested on every build.
Video Ads
Stop the scroll. Lower your CPL. A/B tested on every build.
Onboarding
Get users to their first win faster — and keep them there.
Onboarding
Get users to their first win faster — and keep them there.
Launch Videos
Drive sign-ups and demos while the excitement is still live.
Launch Videos
Drive sign-ups and demos while the excitement is still live.
"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."
Dana Brown
Ex-Head of Marketing @ Shortcut
"Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content."
Dana Brown
Head of Demand Generation @ Bamboo Rose
Free Resource
A free brief template used by SaaS teams worldwide — whether they work with us or anyone else.
No Gate: just a brief to get more out of any product video. Use it and you'll have fewer revisions, faster turnaround, and a video that does its job.
No Gate: just a brief to get more out of any product video. Use it and you'll have fewer revisions, faster turnaround, and a video that does its job.
[03] How It Works
From brief to delivery, here's what working with Rad Creative looks like.
Each step is a production phase with one consolidated feedback round before moving forward.
Brief + Strategy
Goals, audience, and placement locked in before anything gets made.
Brief + Strategy
Goals, audience, and placement locked in before anything gets made.
Style Frames + Music
Visual direction and tone established first — so the script is written to a confirmed look and feel.
Style Frames + Music
Visual direction and tone established first — so the script is written to a confirmed look and feel.
Script + Storyboard
Written and sequenced to the approved visual direction. No surprises when animation starts.
Script + Storyboard
Written and sequenced to the approved visual direction. No surprises when animation starts.
Motion + Sound Design
Animation begins only after brief, style, and script are all signed off.
Motion + Sound Design
Animation begins only after brief, style, and script are all signed off.
Delivery + Deployment
Finals delivered with a deployment plan and a 30-day check-in to measure what moves.
Delivery + Deployment
Finals delivered with a deployment plan and a 30-day check-in to measure what moves.
"Rad Creative is a great strategic partner. Richie and his team helped us identify winning video formats using motion design and V.O. that consistently drove +20% increases CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli
Head of Demand Generation @ Bamboo Rose
"Rad Creative is a great strategic partner. Richie and his team helped us identify winning video formats using motion design and V.O. that consistently drove +20% increases CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli
Head of Demand Generation @ Bamboo Rose
[04] Pricing
Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.
Whether you need one high-impact video or a steady stream of content, there's a clear place to start.
Most studios deliver a video and disappear. All our projects include a deployment plan + a 30-day ROI check-in.
Whether you need one high-impact video or a steady stream of content, there's a clear place to start.
Quick Win
$2500
/video
One sharp, short-form video built to run — no bloat, no back-and-forth.
Features included:
1 Video, 20-45s
Brief + Deployment Plan
Music + Sound Design
1 Format (ex. 16:9)
Delivered in 2 Weeks
Product Showcase
$4500
/video
A definitive product video — built to convert on your site, and in the field.
Features included:
1 Video, 60-90s
Everything from "Quick Win" + Voiceover
A/B Variants
2 Formats (ex. 16:9 + 9:16)
Delivered in 4 weeks
Rad Partner (Monthly Retainer)
Popular
$3500
/month
Your embedded motion + video team. Two videos a month, delivered consistently, no project overhead.
Features included:
1 x 60s Video + 1 x 20s Video Per Month
Monthly Brief + Deployment Plan
2 Formats Per Video (16:9 + 1:1)
A/B Variants for Each Video
Monthly Strategy + Performance Call
Priority Scheduling + No Lock-in
Delivered on a Monthly Rolling Schedule
Rad Partner (Monthly Retainer)
Popular
$3500
/month
Your embedded motion + video team. Two videos a month, delivered consistently, no project overhead.
Features included:
1 x 60s Video + 1 x 20s Video Per Month
Monthly Brief + Deployment Plan
2 Formats Per Video (16:9 + 1:1)
A/B Variants for Each Video
Monthly Strategy + Performance Call
Priority Scheduling + No Lock-in
Delivered on a Monthly Rolling Schedule
One feedback round per production phase. Consolidated, not scattered.