Welcome to Rad CreativeStrategic SaaS Product Videos
We're a founder-led micro-studio, so there's no agency overhead.We build and measure high-impact motion graphic videos to ensure your investment drives real ROI.
Trusted by SaaS Teams Across Disciplines: From Product, to Marketing, and even Customer Success.
We use motion to create results.
Stop wasting ad spend on static creative that gets ignored. We transform underperforming B2B ads into high-impact video assets. Beyond the final render, we build modular motion structures and templates that allow your team to scale quality content with maximum efficiency.
The Impact: Our approach doesn't just look better; it performs better.
Our Results:
Bamboo Rose Product Ad+21%
Lift in Click-Through-Rate
In a targeted social ad campaign
Challenge: Static ads were underperforming for the ROI
Solution: More engaging, conceptual motion adsPartner Spotlight: Eliseu Junior
Eliseu had a killer 2025 when he decided to team up with Rad Creative. He took the lead on this Fello.ai project and transformed complex AI capabilities into a straightforward visual guide for their real estate platform. By illustrating how automated data enrichment identifies listing opportunities, he turned abstract into a tangible product advantage for their agents.
The Impact: The visual narrative bridges the gap between sophisticated data processing and intuitive user action.
Our Results:
Fello.ai Explainer Video4 Videos
with 2 Resizes
Challenge: AI features too abstract for users.Solution: A high-fidelity explainer.What it’s like working together
1
Strategy & Objective Setting
We start with a call where we identify problems in any underperforming creative, then define clear KPIs moving forward - like driving a specific number of demos or increasing CTR by 20%. We’ll review your brand assets and performance data to ensure every creative decision is backed by logic.
→ Outcome: A shared Drive folder + Master Google Doc with defined goals and tracked benchmarks.
2
Conversion-Focused Scripting
We collaboratively write a script / outline centered on your product's features, workflow, and value. We focus on clearly positioning your product with precise on-screen text, UI, or voiceover that eliminates ambiguity.
→ Outcome: A finalized outline created for clear collaboration and path to the final deliverable.
3
UI Articulation & Storyboarding
We map the visual narrative frame-by-frame in our Master Doc. This ensures the motion design feels native to your product’s UI and brand while guiding the viewer smoothly toward the conversion goal.
→ Outcome: A visual blueprint + style frames ready for production.
4
Iterative Production
This is where the concept comes to life. We use Frame.io for precise, time-stamped feedback to ensure every transition and animation is polished to a high-fidelity standard.
→ Outcome: Multiple rounds of refinement and timestamped comments to ensure total alignment.
5
Delivery & Asset Handoff
We deliver your final video versions, including A/B variations and interchangeable assets. Everything is organized in a Google Drive folder, ready for deployment and ROI tracking.
→ Outcome: High-performance final exports and modular assets for your team.
Drive traffic from the feed and the floor.
We transformed Bamboo Rose’s product value into high-velocity motion assets designed to stop the scroll—whether on a digital feed or a trade show floor. By replacing static creative with dynamic narratives, we drove immediate engagement that bridged the gap between online interest and in-person conversion.
The Impact: Our motion strategy directly contributed to 43 total meetings. Shattering the 30-meeting goal and delivering a 59% YoY increase in tradeshow booth performance.
Our Results:
Bamboo Rose Tradeshow Booth Loop+59%
YoY Increase in Bookings
At an international tradeshow
Challenge: Boring, static product demos.Solution: Strategy-led, high-fidelity motion systems.Built a rad feature that goes unused?
Great features don’t sell themselves. Low feature adoption is an expensive challenge in SaaS. We use a performance framework to transform complex product flows into crystal-clear motion assets that reduce user friction.
The Impact: Our motion design feature tutorials turned complex onboarding into a clear and intuitive experience.
Our Results:
Shortcut Product Education Videos+26%
Lift in Engagement Rate
On product video content
Challenge: Low adoption on new feature releasesSolution: Clearly animated feature tutorials
Rad Reviews:
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![Dana Brown: a woman with long brown hair smiling, wearing a black blazer, against a light beige background.]()
“Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content.”
Dana Brown, Head of Marketing @ Shortcut
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![Sush Koka: A woman with long dark hair, glasses, and a light-colored top, smiling against a light background.]()
“Working with Richie on tutorials, onboarding, and product videos was a great experience - he brings fresh ideas and a true focus on the user.”
Sush Koka, Director of Product Marketing @ Leah
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![Kerrie Luginbill: A woman with shoulder-length wavy hair smiling, wearing a light-colored blazer over a white top, against a cream-colored background.]()
“Rad Creative has been very easy to work with. Rich takes feedback, adapts quickly, and puts real thought and effort into every piece of content. I’d absolutely recommend them to anyone outsourcing creative work.”
Kerrie Luginbill, Chief Growth Officer @ OTM
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![A young woman with long brown hair smiling, wearing a gray jacket, sitting with a yellow background.]()
"Richie is a great strategic partner. He helped us identify winning video formats using motion design and V.O. that consistently drove excellent CTRs. We're now confidently scaling our video strategy."
Elizabeth Damioli, Head of Demand Generation @ Bamboo Rose
Ready to turn motion into metrics?
Let's review your current performance
Next we’ll talk about how we would build a strategic video with measurable ROI
Then we’ll see how Rad Creative drives those real business outcomes from day one.
FAQs
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We focus on the videos that help software companies grow and keep their users happy. Most of our work falls into these six categories:
Product Demos: A 60–90 second tour that shows exactly what your software does and why it matters.
Video Ads: Short, catchy videos designed to stop the scroll and get more people to click and sign up.
Onboarding & Walkthroughs: Helpful guides that make it easy for new customers to get started and feel successful right away.
Explainer Videos: Clear videos that show how your product solves a specific problem for your audience.
App/UI Videos: Simple, easy-to-follow demonstrations of your best features so users see the value quickly.
Feature Updates: Short animated guides to show off new tools and make sure your current users actually start using them.
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Most of our work falls between $1,000 and $10,000. Our minimum project starts at $1,000 to ensure we have the time to produce high-quality work that actually gets results.
Here is a rough breakdown of what fits into those price brackets:
$1,000 – $3,000: Best for quick, specific needs—like a high-performance video ad or a few short clips to help users with a new feature.
$3,500 – $6,000: Our most common range. This usually covers a full 60–90 second product demo, a main explainer video, or a complete walkthrough of your app’s core experience.
$6,500 – $10,000+: Reserved for bigger builds. This includes things like a full multi-video onboarding series or a complete library of animated assets for a product launch.
Because you’re working directly with the founder of a small studio, your budget goes toward the actual work, not the overhead of a big agency.
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Most agencies are happy to just deliver a video file and move on to the next project. We take a different approach:
We care about the results: We don’t just make “cool videos.” We build them to do a specific job—whether that’s getting more clicks on an ad or making sure your users don’t get stuck and give up. If the video doesn't help your business grow, we haven't done our job.
You work directly with the founder: You won't be passed off to an account manager or a junior designer. You’ll work directly with the person doing the strategy and the creative work. This makes things move faster, keeps communication clear, and cuts out the extra costs of a big agency.
Focused on your bottom line: We treat your video as a business tool, not an art project. We focus on the metrics that matter to you, like higher engagement, better feature adoption, and more sign-ups.
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It depends on the project but for example, A 60s Product Launch Video takes 4 weeks to complete. This gives everyone on your team enough time to provide feedback along the way and allows us enough time to create a final product at a world class level.
