Strategic Onboarding & Adoption Videos for B2B SaaS

We help companies make their complex products easy to understand, reducing churn and boosting engagement from day one.

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Now Accepting Projects for August
Trusted by Teams Across Industries: From retail tech and product management, to customer experience.
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More than just video. Measurable results.

We craft strategic SaaS video content that frees your team from repetitive onboarding and equips new users to succeed faster. Our customer education videos are a scalable solution for driving user adoption and a direct path to a more efficient process.

Our Results:

Backbone PLM Onboarding Launch

50%

Faster Onboarding Time

Adoption Accelerator
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Manual onboarding holding you back?

Launches going unnoticed?

Our strategic SaaS product videos solve that by helping users hit key milestones quickly, without repetitive calls or relying on documentation they won't read.

We create reusable video assets that work smarter, not harder. They're a core part of your customer education content, fitting seamlessly into your workflows, helping boost user adoption, solving problems where they happen:

  • Product marketing: Use product explainer videos to clarify value for prospects.

  • Help docs: Integrate help center videos to reduce support tickets.

  • Onboarding emails: Use video to guide users to their first "aha!" moment.

  • In-app guides: Use video for real-time feature adoption in-app.

Our Results:

Bamboo Rose Product Videos Launch

70%

Avg. Engagement Rate

Across 7+ Product Videos

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Content Engine Partner
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Boost Feature Adoption

We focus on real-world use cases, not just UI clicks. This helps users understand the value of a feature and adopt it immediately.

Faster Onboarding, Fewer Tickets

Our onboarding videos guide users to their first win, reducing setup friction and freeing up your CS team from repetitive questions.

Reusable Across Channels

Every video is a multi-purpose tool. Our content is built to work seamlessly across your help center, onboarding emails, in-app guides, and more.

Rad Reviews:

  • Dana Brown: a woman with long brown hair smiling, wearing a black blazer, against a light beige background.

    “Framing our videos as feature walkthroughs helped us highlight real use cases and drive adoption, trial conversions, and shareable content.”

    Dana Brown, Head of Marketing @ Shortcut

  • Sush Koka: A woman with long dark hair, glasses, and a light-colored top, smiling against a light background.

    “Working with Richie on tutorials, onboarding, and product videos was a great experience - he brings fresh ideas and a true focus on the user.”

    Sush Koka, Ex-Director of Product Marketing @ Bamboo Rose

  • Kerrie Luginbill: A woman with shoulder-length wavy hair smiling, wearing a light-colored blazer over a white top, against a cream-colored background.

    “Rad Creative has been very easy to work with. Rich takes feedback, adapts quickly, and puts real thought and effort into every piece of content. I’d absolutely recommend them to anyone outsourcing creative work.”

    Kerrie Luginbill, Chief Growth Officer @ OTM

Let's solve your onboarding & adoption problems together.

Create strategic video content that empowers your users to succeed with your product from day one.

Now Accepting Projects for August
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Premium SaaS Video Services

We don’t just explain your features - we become fluent in them. That means that every video includes:

  • Deep product immersion and help doc synthesis

  • Brand-guided scriptwriting in your voice

  • Visuals and motion graphics that follow your brand guidelines

  • Clear, user-first storytelling

Adoption Accelerator

$2,000 / Video: Delivered in 2 Weeks

Best for: Product teams launching new features or campaigns needing a focused, high-impact video to drive initial adoption or explain a core concept.

What’s Included:

  • Strategic Video Scoping & Scripting (full scriptwriting & storyboard)

  • Professional Voiceover (English)

  • Basic Logo Animation

  • Limited Basic Motion Graphics (cursor highlights, zooms, text overlays)

  • Custom Thumbnail Design

  • Final delivery in web-ready format

  • 2 Rounds of Strategic Revisions

Content Engine Partner

$4,500 / Mo: 2 Videos Per Month

Best for: SaaS companies that need a steady pipeline of strategic video content to scale their product engine without overloading their team.

What’s Included:

  • Everything in "Adoption Accelerator"

  • Unlimited Advanced Motion Graphics

  • Monthly Strategic Content Planning & Prioritization Call

  • Dedicated Slack Channel for Real-time Collaboration

  • Help Center & Product Roadmap Mapping for Proactive Content Strategy

  • Asset Archiving & Management for Efficiency

  • Internal Training/Rollout Variants (if needed)

  • Priority Production Scheduling

  • 3 Rounds of Comprehensive Revisions

Add-Ons:

Live Videography

- (Available per day + travel)

Multi-Language Voiceover

Custom Subtitles

Legacy Content Retouch / Remix

Advanced Logo Animation

- (Intro / Outro)

Animated Diagrams / Icons

Social Cutdowns / Teasers

Additional SaaS Motion Graphics

FAQs

  • We specialize in SaaS onboarding videos, product explainers, feature demos, help center tutorials, and marketing videos. Every project includes motion graphics or motion design elements to bring your product’s interface and story to life.

  • It all starts with a deep dive to understand your product and what we're trying to solve. Then we'll roll up our sleeves and work together on the script and storyboard. Don't worry about the rest—we handle all the production details, from animation to final delivery, so you get polished video content ready to boost user adoption.

  • Not at all! We can work with your existing brand guidelines, product screenshots, or recordings. However, it does help speed things along if you have more assets up front.

    We can provide custom screen captures, UI animations, motion graphics, and voiceover to supplement anything you’re missing and deliver videos that feel 100% on-brand.

  • Yes!

    While standalone motion graphics work falls outside our usual video packages, we always have a dedicated motion designer available to support your specific SaaS needs—whether it’s UI animations, feature highlights, or branded motion assets.