Cheerful Choices
Rad Creative collaborated with Cheerful Choices, led by registered dietitian Mackenzie Burgess, to revamp their branding. We delivered a logo redesign and additional branding assets, creating a cohesive visual identity that aligns with their mission of providing personalized nutrition advice and creative recipes.
The redesigned logo highlights the vibrancy and professionalism of Cheerful Choices, reflecting Mackenzie’s approachable and innovative approach to healthy eating. Additional branding elements ensure consistency across their future website, social media, and marketing materials, enhancing brand recognition and trust.
Cheerful Choices Website
Services Utilized:
Design
Logo Design
Branding
Social Media Assets
Our services helped them achieve:
New Primary Logo, brand mark, & Branding
6 new food icons
6 different instagram story icons
New email banner graphics
Results:
For the Cheerful Choices rebranding project, Rad Creative successfully delivered a professional and cohesive visual identity that aligns with the brand’s mission, values, and target audience. We began by understanding the meaning behind the name Cheerful Choices—representing the joy and freedom to create flexible, uplifting nutrition solutions—and incorporated this essence into the design.
The new logo reflects Cheerful Choices' mission to empower individuals with adaptable, cheerful, and nourishing content, from healthy recipes to nutrition coaching. Prioritizing adaptability and modernity, we refined the logo to feature a harmonious mix of script and sans-serif fonts, a clean circular design, and a fresh logotype ideal for digital and print applications. Unnecessary elements, such as excess dots and uppercase font in the favicon, were eliminated to create a more streamlined and professional appearance.
By focusing on the preferences of Cheerful Choices’ health-conscious, young professional audience, the final design encapsulates the brand's adaptability, cheer, and empowerment. The result is a polished logo and brand identity that supports their growth as a trusted resource for healthy recipes, nutrition coaching, and future endeavors like a cookbook.
