The client, a world class retail + supply chain tech company, sought to drive better results in their social paid campaigns. Previously they had only used static assets that were created internally. Rad Creative was able to partner with them to turn previous static ideas into moving assets, which resulted in a significant lift in CTR.
Year
2025
Client
Bamboo Rose
Problem
Static ads were underperforming for the ROI.
Outcome
More engaging, and more conceptual value based motion ads were developed.
The partnership resulted in a +21% increase in click-through-rates.
This was determined through A/B/C testing, with moving assets with voiceover performing the highest.