Fello.ai is an AI-powered platform for real estate agents that automates database management and surfaces listing opportunities through intelligent data enrichment. As the product scaled, they needed video that could scale with it.
Year
2025
Client
Fello.ai
Problem
Without video assets, Fello had no fast, visual way to explain what the product actually does — a problem that compounds quickly for AI products, where the value isn't obvious from a screenshot. They needed something that could drive awareness and sign-ups across paid channels as they grew.
Outcome
We built a multi-format explainer that showed exactly how Fello's AI features work in practice — for agents, in plain language. The video ran across paid campaigns and was tested against static assets.
Split testing confirmed an 11% lift in sign-ups, with the motion asset consistently outperforming static on both engagement and click-through.