Shortcut is a project management software for software teams who was launching a new feature and wanted to drive better feature adoption
Year
2025
Client
Shortcut
Problem
Previous product video content was underperforming, or unwatched. To validate product work, get users to see value in the feature launches, and attract new potential users with the new feature they need to engage users better with video
Outcome
With a series of product videos covering recent product launches, we were able to increase the average engagement rate of onboarding content by +26%