Backbone PLM

Backbone PLM is a dynamic company that began its journey as a series A startup in Boulder, Colorado, and quickly established a proven track record of delivering innovative solutions within the Software as a Service (SaaS) industry, particularly focusing on product lifecycle management. Over the past four years, we have successfully implemented a diverse array of services meticulously tailored to meet their unique needs and objectives. These services range from crafting engaging and impactful custom onboarding videos that seamlessly align with their go-to-market strategies, to developing comprehensive help articles and customer marketing newsletters, as well as ensuring that their website remained current and informative for their users.

backboneplm.com homepage prototype v.1

Services Utilized:

  • Video

    • Tutorial Video production

  • Audio

    • Voice Over

  • Design

    • Web Design

    • Blog Design

    • Data Sheets

  • Writing

    • Content Writing

    • SEO

    • Help Articles

    • Marketing Copy

Our services helped them achieve:

50% Reduction in onboarding time

3+ Years of G2 awards for “ease of Use” and “Highest User Adoption”

42% Open Rate for Customer Marketing Newsletter

80% self-serve resolution rate in Help Center

Results:

We successfully integrated into their comprehensive customer help centers with self-service videos and significantly improved their marketing communications strategy. The revamped marketing newsletter achieved an impressive open rate of 40%, while the newly implemented self-service resources enabled Backbone to attain an outstanding self serve resolution rate of 80%.

Our dedicated efforts with Backbone PLM played a pivotal role in contributing significantly to their recognition through several prestigious G2 awards, including “easiest to use” and “highest user adoption.” Furthermore, the custom onboarding videos we created effectively reduced user onboarding time by an impressive 50%, enhancing the overall user experience.

Backbone Platform Overview

Video Onboarding

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